Through interviews with some of Lazy Oaf’s most prominent partners, we delve deeper into the firm’s unique connections and its ongoing support of the creative community.
Because this brand is producing jelly sandals with an open-toe material they are perfect to wear during the summer season.
Because this year marks Lazy Oaf’s 20th anniversary, the company has plenty of interesting anecdotes to share. Gemma Shiel founded the company in her father’s garage, moved operations to Spitalfields Market, and hasn’t looked back since. Of course, there would be a few potholes along the way.
“Let’s dust ourselves off and make the most of every awful event,” Gemma says. It’s fantastic that the Lazy Oaf team has been able to pick themselves up and try again in the face of firsts, failures, fires, floods, organ removals, and even pandemics.
This is a common issue for the Lazy Oaf team. They’ve handled every challenge with the elegance, ingenuity, and wit that distinguishes Lazy Oaf as a really distinctive and creative firm.
Its bright, vivid, and aesthetically appealing collections have won it a loyal following over the years. We enjoy how these collections make fun of minimalism and aren’t too serious.
To say the brand’s climb to notoriety has been astounding would be an understatement, given its two physical locations, apparently limitless collaborations, and a worldwide fanbase.
As a consequence, if Lazy Oaf has one thing going for him, it’s undoubtedly persistence. Given this, Gemma thinks that “a learning curve” best describes Lazy Oaf’s evolution over the last two decades.
The company’s founders got their start in the drawing and graphic design industries, so it makes sense that they would hire people with similar skill sets in the beginning.
As a consequence, a series of group shows, a drawing club, and collaborations were organized to spotlight the numerous local artists while also strengthening the local arts scene.
The success and lasting popularity of Lazy Oaf in the creative world may be credited in large part to this method, which allows the firm to produce new items while remaining true to its initial goal.
Aga Gecko, a freelance artist and designer based in London, has worked with Lazy Oaf twice and views both encounters as “dream projects.
” Lazy Oaf, according to Aga, “allowed me to explore and experiment with creating new worlds with entertaining characters going about their normal lives,” which fits with the unique look of her generally naughtily characterful work.
She recalled how pleased she was to visit the Lazy Oaf stores in London, having “always adored Lazy Oaf” and “following the brand for over ten years.
” Following that, Aga joined a contest organized by Lazy Oaf and was finally featured on the show Take a Break, which it subsequently produced.
“I was asked to its studio after that,” Aga adds, “and that’s when I met Gemma; and that’s how Grow Your Own came about.” Aga’s first collection with the company launched before her second Pet Shop advertising campaign.
Sam Bailey, a London-based multidisciplinary designer, has this talent as well as a feeling of creative trust. Bailey utilizes many programs to produce freeform and one-of-a-kind results. In his recollection, working on Lucky 24 together was an open and honest process.
Have you considered anything you’d want to do that would match this brief? was the initial question that initiated the conversation that led to the brief being drafted. Sam adds, “such briefs are exceptional,” which is correct. Then he began designing an intergalactic outfit for Oaf Planet.
When he says, “It was really in agreement with the sort of stuff I’m already into,” he demonstrates an attitude critical to Lazy Oaf’s collaborations and freedom of expression. “It was wonderful because it was precisely the type of stuff I’m already into,” he adds.
Lazy Oaf is a design-driven lifestyle company with a long history of going its own way, and it hasn’t been an easy road. Gemma Shiel founded the company in a garage in North London in 2001.
From modest beginnings selling hand-printed T-shirts from a booth in East London has grown a flourishing small business that prioritizes creative expression, social responsibility, and collaborative problem solving above immediate monetary gain (sorry bank balance).
We’ve spent the past two decades cultivating a close-knit community of creative people and supporting companies around the brand. Our main sources of inspiration include teenage subcultures, streetwear, nostalgia, and, most importantly, a distorted view of life.
We don’t try to be someone we’re not, and we’re not interested in the current trends; instead, we trust our instincts and do what we believe is best for our community.
We’re not just here to make money; we want to promote and represent our culture, use our platform to support causes close to our hearts, and behave ourselves in a way that’s beneficial for business and the broader good.
wear summer season jelly sandals With the summer season on the horizon, numerous prominent corporations have unveiled new items in preparation for spring.
A pair of jelly sandals is what you have to wear. This week’s BAE Bulletin highlights some of the most stunning new products.
Melissa, famous for its nostalgic “jelly shoes,” has teamed with Lazy Oaf on a new version of its trademark design as well as a jelly handbag line.
The platform sandals’ strap is adorned with a heart and flowers, and the Velcro closure has the Lazy Oaf emblem. The Palace x Stella Artois.
line includes sweatshirts and tees with the two companies’ insignia embroidered on the chest, while the KITH Women’s Spring 2021 collection includes a selection of comfortable knitwear ensembles.
Dinosaur Designs, an Australian jewelry, and home products firm, is launching a new range this year. Designers from Sydney have produced a minimalist dinnerware set with carefully carved small bowls and platters.
Melissa Sandals with a Jelly Platform and Lazy Oaf Tote BagsMelissa has collaborated with Lazy Oaf to create a range of retro-styled ’90s platform sandals.
The vintage style is available in black, pink, green, and blue, with a heart and daisy motif on the strap. It also features a Velcro clip with the Lazy Oaf logo. A range of purses in the same color scheme as the footwear selections rounds out the assortment.
KITH brings you: The Spring 2021 Collection for WomenThe Spring 2021 Collection from KITH Women is ideal for the upcoming warmer months. The 53-piece collection features stylish clothes and accessories that are perfect for the current season.
Cozy tee and sweater combos are a standout. Stella Artois x Palace “PALACE ARTOIS” Collection Palace and Stella Artois have collaborated to create a line of clothing and accessories for beer enthusiasts around.
Both logos are available on sweatshirts and tees. Glasses, coasters, tins shaped like beer cans, beach towels, and other items are also available.
